MOTEL CALIFORNIA is a celebration of sparkling blue pools, flashing neon signs, automatic ice machines and bleached white towels. It is the story of the rapid rise and subsequent decline of the individually owned mom-and-pop motel in The Golden State. It is an exploration of theme-based marketing and a documentation of American culture at perhaps what will be the most prosperous time in United States history.

Author: Heather David
Design: Benjamin Shaykin
Hardcover with Jacket - 184 pages - Price: $45.00

For an online preview, see www.flickr.com/photos/14696209@N02/albums/72157681790467802

To purchase online, please order at www.calmodbooks.com

Tags:   MOTEL CALIFORNIA book mid-century modern roadside architecture Googie signs Americana Pop culture 1950s 1960s California history

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Online preview here: www.flickr.com/photos/14696209@N02/albums/72157681790467802

To purchase online, please go to www.calmodbooks.com

Tags:   MOTEL CALIFORNIA book motels California

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I love little details like these in older motels.

Tags:   Svendsgaard's Danish Lodge Solvang California 1960s 1969 roadside motel

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Tags:   vintage tour book AAA 1960 1961 1960s American Automobile Association travel California motel

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Tags:   vintage tour book AAA 1960 1961 1960s American Automobile Association travel California motel

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