Can you imagine what the electricity bill was for the short time that this was an exclusive Edsel dealership in 1958?

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Zeidler Motors hedged their bet on Edsel by also offering Studebaker and Renault sales and service, according to the back of this 1958 postcard.

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This Edsel advertising postcard was mailed in 1958 from Paps Lincoln-Mercury-Edsel in Sunnyvale CA. The printed message on the back points out that Edsel was available in four series and 18 body styles. Options included Teletouch transmission and Dial-Temp heater, along with 303 to 345 hp engines.

Tags:   Edsel Corsair 4-Door Hardtop 1958 Waikiki Beach Hawaii postcard Paps Lincoln-Mercury Sunnyvale CA

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The Edsel marketing folks apparently figured a tie-in with a Kim Novak movie would help get instant recognition for this brand-new make introduced in 1957 as 1958 models. The Ford-bodied Pacer did not survive into the 1959 Edsel model year, nor did any of the Mercury-bodied models. Kim Novak, fortunately, is still with us.

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This1958 Citation 4-door hardtop was prominently displayed by Houston's Gulf Coast Motors. This was one of only 3 body styles available in the top-of-the-line Mercury-bodied Citation series. The others were a 2-door hardtop and a convertible.

Tags:   Edsel Gulf Coast Motors Houston TX car showroom dealership 1958 postcard

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