The last of the Monarchs. Ford of Canada made sure you knew this car was "built in Canada", and called it a "Mark of distinction on the Canadian road". Note that it was to be seen soon at your "Ford-Monarch-Falcon dealer's."

Tags:   Monarch Richelieu Sedan 1961 Canada ad

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For some reason unknown to me Monarch's only '57 convertible was in the low line Lucerne series. Big was in: "the biggest Monarch ever - 5" longer and 3" wider", with 2" more headroom. Sold by Ford-Monarch dealers.

Tags:   Monarch Lucerne Convertible Canada 1957 ad

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1957 Monarchs had push-button transmission controls on the dashboard: R, D, L, and N/S (for neutral/start). Also a bar below the buttons to push for Park. All hardtops were known as Phaetons, either Sedan or Coupe.

Tags:   Monarch Richelieu Phaeton 1957 Canada ad

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Monarch was a Mercury with fancier trim that was sold by Ford-Monarch dealers in Canada from 1946 to 1961, with the exception of 1958 when Edsel replaced it for one year only. The Mercury equivalent to this Richelieu Sedan was the Montclair Sedan. Lincoln-Mercury dealers sold the Meteor, a similarly gussied-up Ford.

Tags:   Monarch Richelieu 1955 Canada Mercury Sedan

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The Richelieu Coupe is shown here with Montreal's Dominion Square in the background. Monarch's lineup for '56 consisted of 3 series: Richelieu and Lucerne (3 models each), and Custom (4-dr. Sedan & Coupe only).

Tags:   Monarch Richelieu Coupe 1956 Canada ad

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