Convolvulaceae (convolvulus, bindweed, or morning glory family) »
Ipomoea violacea
ip-oh-MEE-uh or
ip-oh-MAY-uh -- worm-like; referring to coiled flower bud
vy-oh-LAH-see-uh or
vy-oh-LAH-say-uh -- violet-colored
commonly known as: beach moonflower, sea moonflower, white morning-glory, wild moon flower •
Marathi: किनारवेल kinarwel
Native to: Meso-America; distributed pantropically on coasts
References:
Flowers of India •
eFlora •
PIER species info •
NPGS / GRIN •
Wikipedia