Fluidr / L2022_0623 The Great British Coast - New Brighton - 2 by www.jhluxton.com

Art Deco Shelter with "The Great British Coast" Mural junction of Harrison Drive and New Brighton King's Parade.

The shelter is one of several art deco structures in New Brighton erected in the mid to late 1930s as part of a major development of a new promenade extending along the north Wirral coast as far as Harrison Drive, Wallasey. The development was never entirely completed due to the start of World War II.

Thereafter followed a steady decline in New Brighton's fortunes. The resort being well documented at its lowest point in Magnum Photographer Martin Parr's photographic essay "The Last Resort" dating from the 1980s.

Decline continued until the start of the Millennium when redevelopment work finally got underway with the provision of a new Floral Pavilion Theatre and Marine Point Leisure and Retail Complex.

More photographs of New Brighton can be found here: www.jhluxton.com/England/Merseyside/Wirral/New-Brighton/

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This photo was taken in: UK > England > Wirral > Wallasey >

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