New Navy Medicine Logo
On JAN 27, 2020, the Navy surgeon general approved a unified Navy Medicine branding. The initiative develops a consistent “One Navy Medicine” brand using nested logos to compliment and support our organizational structure from BUMED on down. In addition, the motto was updated to “Medical Power for Naval Superiority” to concisely communicate the command’s highest priority of keeping service members ready to support the Navy and Marine Corps mission.
Branding elements, including organizational logos, are powerful tools used to establish a memorable and recognizable identity with audiences and customers. Each item in our branding carries meaning. The color palette selected brings in blues for water (Navy), green for land (Marine Corps), scarlet for both the Marine Corps and Red Cross/medical care, and gold for our Naval heritage. All elements of the logos, from the colors to the symbols, have been selected to reinforce and strengthen our identity.
NAVY MEDICINE BRANDING ELEMENTS & COLOR MEANING
The Navy Medicine logo consists of several key elements:
1. Red Cross. Internationally recognized as a symbol of medical
care representing the Navy Medicine mission. Long associated
with medicine, blood/life, healing, and blood stripe on the Marine
Corps Uniform.
2. Golden Rope. The gold outer rope is our bond to Naval tradition
and is a symbol of Navy officers representing their personal and
professional integrity.
3. Serpent, Caduceus and Anchor. On the foreground, the
serpent wraps around the shank of an anchor producing the dual
image of an “Anchor” and a “Caduceus.” The Anchor has long
been a symbol of the U.S. Navy. The use of the entwined serpent
recalls the Caduceus (staff), an ancient symbol of healing.
4. Navy Medicine Name/Tagline. Medical Power for Naval
Superiority.
5. Blue & Green Quadrants. Have dual impact, representing both
land and sea, as well as a symbol of Navy and Marine Corps
teamwork that forms the force that ensures naval maritime
superiority.
6. Inner Red & Gold Rings. Official USMC colors and enduring
support to their mission.
7. White Type & Icons. Represents the Navy’s focus on mission,
purity and unity.
8. Gold Stars. Appearing in the Flagship logo only, represent the
Navy’s tradition of navigation using the North Star for guidance.
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