West German postcard by UFA, Berlin-Tempelhof, no. CK 444. Photo: Terb Agency.
Some Hollywood stars were much more popular in Europe than at home. A fabulous example is sweet
Jayne Mansfield (1933-1967), one of Hollywood's original platinum blonde bombshells. Although most of her American films did not do much at the European box offices, Jayne was a sensation whenever she came to Europe to promote her films. During the 1960s, when Hollywood lost interest in her, Jayne continued to appear cheerfully in several European films.
Jayne Mansfield was born Vera Jayne Palmer in Bryn Mawr, Pennsylvania, in 1933. She was the only child of Herbert William, a successful attorney of German ancestry, and Vera Jeffrey Palmer of English descent. While attending the University of Texas at Austin, Mansfield won several beauty contests. However, her prominent breasts were considered problematic and led to her losing her first professional assignment—an advertising campaign for General Electric. A natural brunette, Mansfield had her hair bleached and coloured platinum blonde when she moved to Los Angeles. She posed nude for the February 1955 issue of Playboy, modelling in pyjamas raised so that the bottoms of her breasts showed. This helped launch Mansfield's career, and that year, she became a major Broadway star as Marilyn Monroe-like actress Rita Marlowe in the Broadway version of George Axelrod's play 'Will Success Spoil Rock Hunter?' This role won her a contract at 20th Century Fox. The following year, she reprised the role in the film version, Will Success Spoil Rock Hunter? (Frank Tashlin, 1957), with Tony Randall, and became a major Hollywood star. She showcased her comedic skills in The Girl Can't Help It (Frank Tashlin, 1956), and her dramatic assets in The Wayward Bus (Victor Vicas, 1957) opposite Joan Collins. Hal Erickson at AllMovie: “Despite good dramatic performances in such films as The Wayward Bus (1957), Kiss Them for Me (1957), and The Burglar (1957), Mansfield was forever typed as a parody of Marilyn Monroe.” By the late 1950s, with the decrease in the demand for big-breasted blonde bombshells and the increase in the negative backlash against her over-publicity, she became a box-office has-been.
While Hollywood studios lost interest in her, Jayne Mansfield’s film career continued in Europe with films in the United Kingdom, Italy, Germany, and Greece. 20th Century Fox loaned her out for the British Neo-Noir thriller Too Hot to Handle/Playgirl After Dark (Terence Young, 1960). Jayne played a nightclub dancer opposite Leo Genn, Karlheinz Böhm and Christopher Lee. In Britain, she also appeared in The Challenge/It Takes a Thief (John Gilling, 1960) with Anthony Quayle and Carl Möhner. Hollywood sent her to Italy for Gli amori di Ercole/The Loves of Hercules (Carlo Ludovico Bragaglia, 1960) opposite muscleman and husband Mickey Hargitay. Bruce Eder at AllMovie: “A fairly lavishly produced but otherwise relatively undistinguished sword-and-sandal adventure.” After her contract with 20th Century Fox ended, she made in Germany Heimweh nach St. Pauli/Homesick for St. Pauli (Werner Jacobs, 1963) starring Schlager star Freddy Quinn, and Einer frisst den anderen/Dog Eat Dog (Gustav Gavrin, 1964). Mark Deming at AllMovie describes the latter as an “offbeat but stylish crime drama”. At the time, she was photographed in Germany by legendary glamour photographer Bernard of Hollywood (a.k.a. Bruno Bernard) , which resulted in a series of very sexy and popular postcards. Jayne moved on to Italy for the comedies L'Amore Primitivo/Primitive Love (Luigi Scattini, 1964), and Panic Button (George Sherman, Giuliano Carnimeo, 1964) with Maurice Chevalier. During the 1960s, Mansfield remained a highly visible celebrity, through her publicity antics and daring performances in international nightclubs. In early 1967, she filmed her last screen role: a cameo in A Guide for the Married Man (Gene Kelly, 1967), a comedy starring Walter Matthau. Mansfield had taken her professional name from her first husband, public relations professional Paul Mansfield, with whom she married in 1950 at age 16, and with whom she had a daughter. She was the mother of three children from her second marriage to actor–bodybuilder Mickey Hargitay (1958-1964). She married her third husband, Italian-born film director Matt Cimber/Matteo Ottaviano in 1964, and separated from him in 1966. Mansfield and Cimber had a son. In 1967, while driving to a club engagement in New Orleans, Jayne Mansfield died in a car accident. She was only 34 years old at the time. Her fourth child, Mariska Hargitay, would later become a well-known TV actress.
Sources: Hal Erickson (AllMovie), Joel Nickerson (IMDb), Mark Deming (AllMovie), Bruce Eder (AllMovie), Wikipedia, and IMDb.
And, please check out our blog European Film Star Postcards. 