Fluidr / Truus, Bob & Jan too!'s "Aldo Mazza" set

Lyda Borelli by Aldo Mazza

N 8 B 6.5K C 0 E Sep 10, 2022 F Sep 10, 2022

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Italian postcard. Ed. [Mona Lisa], 1809. Pastel by Aldo Mazza.

Aldo Mazza (Milano, 6 July 1880 - Gavirate, 26 juli 1964) was an Italian painter, illustrator of children's books, caricaturist for satirical magazines, and poster designer.

Mazza came from a family of painters. Both his grandfather Giuseppe and his great-uncle Salvatore had been renowned painters. When he was 16, Mazza enrolled to the Accademia delle Belle Arte di Brera, where he was taught by Cesare Tallone and dedicated himself to painting, while also illustrating children's books for the editor Vallardi. His first commission was the making of satirical designs for the journal Guerin Meschino, which he did for over twenty years. Afterward, he would also design illustrations for Il Numero, L'Illustrazione italiana, Il Secolo (from 1924), and Il Pasquino. In 1914 he would participate in the Great Italian Exhibition of Caricature and Humor, organized by Il Numero.

He initially specialized in a realist, colorful style, rejecting the artistic avant-garde. In 1905 he married Paola Farnesi. In 1908 he illustrated La canzoniere della nonna and starts his career in chromo-lithography, working for e.g. Sonzogno, Bertelli, Ricordi, making caricatural posters, as well as a poster for stage actress Dina Galli. In 1915 Mazza joined the army when Italy joined the Allied Forces during the First World War. He continued his work though, designing patriotic posters e.g. for the National Loans, and painted landscapes in Dalmatia and Libya. He also painted abandoned poor children and started a contract with the daily Il Secolo. In a sketchy style he made several portraits of stage actors such as Lyda Borelli and Dina Galli, of which several were also issued as postcards. Yet, in the same style he also drew anonymous fashionable ladies, or used the style for stage companies such as the Borelli-Piperno-Gandusio company, founded in 1913, or the company Galli-Guasti-Ciarli-Bracci.

He worked as a poster designer mainly for the Bologna firm Chappuis, for the Arti grafiche Bertarelli and for Ricordi, producing about sixty posters, including advertising and political ones; he also designed theater posters, calendars (the 1917 one, for the Unione Cooperativa di Milano, is famous) and postcards in chromolithography. Companies for which he made his billboard posters were e.g.: the Neapolitan clothing company Mele, Fernet-Branca liquor, Birra Italia, Shell lubricants, Ganzini photography items, Bianchi bicycles, the department store La Rinascente, Credito Italiano, Magazzini Vittoria, etc. Remarkable is also his poster for the 1911 World Fair in Turin, as well as his posters promoting tourism in Italy. Mazza knew the painter and designer Marcello Dudovich. From him he gradually adopted the taste for the twodimensional and strong contrasts in colors. After the war, Mazza started to design posters with audacious designs, influenced by the futurists, the new sportive culture (e.g. dynamic posters with racing cars), and the fascist climate.

As a painter, Mazza initially worked in the divisionist style. He specialized in (often women's) portraits, flowers, and landscapes. He contributed to exhibitions such as those by the Venice Biennale, Brera, the Lombard watercolorists, and the Mostra del ritratto femminile contemporaneo (Monza, 1924), while in 1935 he was given a personal exhibition at the Gallery Pesaro in Milan. Today, postcards and calendars by Mazza can be found at the Raccolta Bertirelli in Milan, his posters at the Salce Collection in Treviso, while the Museo nazionale della scienza e della tecnologia Leonardo da Vinci di Milano owns several paintings by Mazza, his grandfather and great-uncle.

Sources: Italian Wikipedia, www.youtube.com/watch?v=-bmov5Cc0gM.

Lyda Borelli (1887-1959) was already an acclaimed stage actress before she became the first diva of the Italian silent cinema. The fascinating film star caused a craze among female fans called 'Borellismo'.

Tags: Lyda Borelli Diva art Portrait painted Aldo Mazza Italian Italia Italy Italiano Italiana 1910s Vintage Vedette Postcard Postkarte POstale Postkaart Postal Picture Cinema Carte Cartolina Cine Carte Postale Card Celebrity Costume Cinema Italiano Film Film Star Movies Movie Star Muet Muto Screen Star Silent Schauspielerin Stummfilm Darstellerin Ansichtkaart Ansichtskarte ACtress Actrice Attrice Theatre Theater Teatro Stage pastel pastello

Lyda Borelli by Aldo Mazza

N 4 B 2.8K C 0 E Apr 27, 2023 F Apr 27, 2023

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Italian postcard, no. 1802. Design by Aldo Mazza.

Lyda Borelli (1887-1959) was already an acclaimed stage actress before she became the first diva of the Italian silent cinema. The fascinating film star caused a craze among female fans called 'Borellismo'.

Aldo Mazza (Milano, 6 July 1880 - Gavirate, 26 juli 1964) was an Italian painter, illustrator of children's books, caricaturist for satirical magazines, and poster designer.

Mazza came from a family of painters. Both his grandfather Giuseppe and his great-uncle Salvatore had been renowned painters. When he was 16, Mazza enrolled to the Accademia delle Belle Arte di Brera, where he was taught by Cesare Tallone and dedicated himself to painting, while also illustrating children's books for the editor Vallardi. His first commission was the making of satirical designs for the journal Guerin Meschino, which he did for over twenty years. Afterward, he would also design illustrations for Il Numero, L'Illustrazione italiana, Il Secolo (from 1924), and Il Pasquino. In 1914 he would participate in the Great Italian Exhibition of Caricature and Humor, organized by Il Numero.

He initially specialized in a realist, colorful style, rejecting the artistic avant-garde. In 1905 he married Paola Farnesi. In 1908 he illustrated La canzoniere della nonna and starts his career in chromo-lithography, working for e.g. Sonzogno, Bertelli, Ricordi, making caricatural posters, as well as a poster for stage actress Dina Galli. In 1915 Mazza joined the army when Italy joined the Allied Forces during the First World War. He continued his work though, designing patriotic posters e.g. for the National Loans, and painted landscapes in Dalmatia and Libya. He also painted abandoned poor children and started a contract with the daily Il Secolo.

He worked as a poster designer mainly for the Bologna firm Chappuis, for the Arti grafiche Bertarelli and for Ricordi, producing about sixty posters, including advertising and political ones; he also designed theater posters, calendars (the 1917 one, for the Unione Cooperativa di Milano, is famous) and postcards in chromolithography. Companies for which he made his billboard posters were e.g.: the Neapolitan clothing company Mele, Fernet-Branca liquor, Birra Italia, Shell lubricants, Ganzini photography items, Bianchi bicycles, the department store La Rinascente, Credito Italiano, Magazzini Vittoria, etc. Remarkable is also his poster for the 1911 World Fair in Turin, as well as his posters promoting tourism in Italy. Mazza knew the painter and designer Marcello Dudovich. From him he gradually adopted the taste for the twodimensional and strong contrasts in colors. After the war, Mazza started to design posters with audacious designs, influenced by the futurists, the new sportive culture (e.g. dynamic posters with racing cars), and the fascist climate.

As a painter, Mazza initially worked in the divisionist style. He specialized in (often women's) portraits, flowers, and landscapes. He contributed to exhibitions such as those by the Venice Biennale, Brera, the Lombard watercolorists, and the Mostra del ritratto femminile contemporaneo (Monza, 1924), while in 1935 he was given a personal exhibition at the Gallery Pesaro in Milan. Today, postcards and calendars by Mazza can be found at the Raccolta Bertirelli in Milan, his posters at the Salce Collection in Treviso, while the Museo nazionale della scienza e della tecnologia Leonardo da Vinci di Milano owns several paintings by Mazza, his grandfather and great-uncle.

Sources: Italian Wikipedia, www.youtube.com/watch?v=-bmov5Cc0gM.

Tags: Aldo Mazza 1910s Italian Italy Italia Italiano Italiana Vintage Vedette Postcard Postkarte POstale Postkaart Postal Picture Cinema Carte Cartolina Cine Card Carte Postale Celebrity Costume Cinema Italiano Tarjet Theatre Theater Teatro Star Stummfilm Stage Portrait female Film Film Star Movies Movie Star Muet Muto Screen Silent Schauspielerin Darstellerin Ansichtkaart Ansichtskarte ACtress Actrice Attrice Lyda Borelli

Dina Galli by Aldo Mazza

N 2 B 1.7K C 0 E Apr 27, 2023 F Apr 27, 2023

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Italian postcard, early 1910s. Design by Aldo Mazza. Alfieri & Lacroix, Milano, No. 1804. NB only our cards of Galli in the series by Mazza are marked as being edited by Alfieri & Lacroix.

Dina Galli (1877-1951) was a classic Italian comedienne who also performed in Italian silent and sound cinema.

Dina Galli by Aldo Mazza

N 1 B 1.5K C 0 E Apr 27, 2023 F Apr 27, 2023

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Italian postcard by Alfieri & Lacroix, Milano, no. 1810. Design by Aldo Mazza.

Dina Galli (1877-1951) was a classic Italian comedienne who also performed in Italian silent and sound cinema.

Maria Melato by Aldo Mazza

N 2 B 1.4K C 0 E Apr 27, 2023 F Apr 27, 2023

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Italian postcard, no. 1809. Design by Aldo Mazza. Maria Melato.

Italian actress Maria Melato (1885-1950) appeared in the theatre, on radio and in the cinema. Her films included Ritorno/Return (1914), Anna Karenina (1917) and Il volo degli aironi/The flight of the herons (1920). Unfortunately, all her films are considered lost.