In July 2007, convenience store chain 7-Eleven converted this store on 42nd Street between 8th and 9th Avenue in midtown Manhattan, along with ten other stores in the United States and one in Canada into Kwik-E-Marts for promotion of The Simpsons Movie, which was released on July 27, 2007. These 12 locations, as well as the majority of other North American 7-Elevens, sold products found in The Simpsons, such as "Buzz Cola", "Krusty-O's" cereal, "Squishees" and "Pink Movie Donuts." Several other 7-Eleven items, such as sandwiches, are being sold in Simpsons-themed packaging. Another item is "Radioactive man Comic Book Edition #711", a special edition of the Radioactive Man series made by Bongo Comics. It was decided that Duff Beer would not be sold due to the movie being rated PG-13, and the promoters wanted to have "good, responsible fun,"though it was noted that it was a tough decision.
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