Auto Union
AUTOMOTIVE BADGES SET
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Auto Union was formed in 1932 with the merger of DKW, Horsch, Audi and the car making division of Wanderer. under the umbrella of single shareholder company Auto Union. Although all four brands continued to sell cars under their own names and brands, the technological development became more centralized, with some Audi models employing engines by Horch or Wanderer.
Auto Union Chairman, Klaus, Baron von Oertzen, wanted a showpiece project to announce the new brand and embarked on two bold projects, the first the KdF )peoples car project) which would go on to become Volkswagen. The second the immensly successful racing car project.
Following the outbreak of war, civilian production was interrupted in May 1940. After this, the company produced exclusively for military purposes. The Auto Union plants were heavily bombed during WWII. The U.S. Army occupied Zwickau on April 17, 1945 near the end of WWII. After withdrawal of the U.S. Army on 30 June, Zwickau and the Saxon plants of Auto Union (Horch plants with Auto Union racing facility and Audi plants) were occupied by the Red Army
Postwar, the Saxon plants of Auto Union were located in the Soviet-occupied zone of communist East Germany, and the factories were dismantled as war reparations On 17 August 1948, Auto Union AG of Chemnitz was deleted from the commercial register. The remains of Horch and Audi plants of Zwickau became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau, or AWZ; Automobile Factory Zwickau). The former Audi factory in Zwickau, now under East German control, restarted assembly of the pre-war models in 1949. Those models were renamed IFA F8 and IFA F9 before going on to manufacture the Trabant.
With the advance of the Red Army in the East, Auto Union's executives had no option but to flee and re-establish the company on Western side of the partitioned Germany. Thus a new Auto Union company was launched in Ingolstadt, Bavaria with loans from the Bavarian state government and Marshall Plan aid. The reformed company Auto Union GmbH was launched on September 3, 1949. Only the DKW brand survived in postwar West Germany, continuing DKW's tradition of producing front-wheel drive vehicles with two-stroke engines. the company's first post-war car went into production: the DKW Meisterklasse F 89 P,
In response to pressure from Friedrich Flick, then their largest single shareholder, Daimler-Benz acquired 87% of Auto Union in April 1958, taking complete control in the following year. In 1958 it saw the return of the Auto Union brand, represented by the Auto Union 1000, a small saloon. Under Daimler-Benz ownership the company invested heavily in the Ingolstadt plant. The DKW and Mercedes brands were able to establish a greater presence in the North American market by an agreement with the Studebaker-Packard Corporation in 1956 which through 1964 was the only distributor in the United States. Because of SPC's large network of dealers, the Auto Union and Mercedes-Benz brands were able to expand much faster in the US markets.
However, as prosperity began to return to West Germany, Daimler became increasingly worried that Auto Union's only market for its two-stroke products, without massive investment, would be impoverished East Germany. Two-stroke engines became less popular towards the middle of the 1960s as customers were more attracted to the more refined four-stroke engines. They began selling shares, which with the agreed help of the West German Government, were acquired by Volkswagenwerk AG
In 1964, Volkswagen acquired the factory in Ingolstadt and the trademark rights of Auto Union. A programme that Daimler had initiated at Auto Union created a range of cars that would subsequently provide the basis for Volkswagen's line of front-wheel-drive models, such as the Audi 80 and Volkswagen Passat

Shot at Tatton Park, Manchester, Classic Car Show 18:08:2012 REF 88-51.

Tags:   Auto.Union Badges German

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Auto Union
AUTOMOTIVE BADGES
www.flickr.com/photos/45676495@N05/sets/72157631048301272...
Auto Union was formed in 1932 with the merger of DKW, Horsch, Audi and the car making division of Wanderer. under the umbrella of single shareholder company Auto Union. Although all four brands continued to sell cars under their own names and brands, the technological development became more centralized, with some Audi models employing engines by Horch or Wanderer.
Auto Union Chairman, Klaus, Baron von Oertzen, wanted a showpiece project to announce the new brand and embarked on two bold projects, the first the KdF )peoples car project) which would go on to become Volkswagen. The second the immensly successful racing car project.
Following the outbreak of war, civilian production was interrupted in May 1940. After this, the company produced exclusively for military purposes. The Auto Union plants were heavily bombed during WWII. The U.S. Army occupied Zwickau on April 17, 1945 near the end of WWII. After withdrawal of the U.S. Army on 30 June, Zwickau and the Saxon plants of Auto Union (Horch plants with Auto Union racing facility and Audi plants) were occupied by the Red Army
Postwar, the Saxon plants of Auto Union were located in the Soviet-occupied zone of communist East Germany, and the factories were dismantled as war reparations On 17 August 1948, Auto Union AG of Chemnitz was deleted from the commercial register. The remains of Horch and Audi plants of Zwickau became the VEB (for "People Owned Enterprise") Automobilwerk Zwickau, or AWZ; Automobile Factory Zwickau). The former Audi factory in Zwickau, now under East German control, restarted assembly of the pre-war models in 1949. Those models were renamed IFA F8 and IFA F9 before going on to manufacture the Trabant.
With the advance of the Red Army in the East, Auto Union's executives had no option but to flee and re-establish the company on Western side of the partitioned Germany. Thus a new Auto Union company was launched in Ingolstadt, Bavaria with loans from the Bavarian state government and Marshall Plan aid. The reformed company Auto Union GmbH was launched on September 3, 1949. Only the DKW brand survived in postwar West Germany, continuing DKW's tradition of producing front-wheel drive vehicles with two-stroke engines. the company's first post-war car went into production: the DKW Meisterklasse F 89 P,
In response to pressure from Friedrich Flick, then their largest single shareholder, Daimler-Benz acquired 87% of Auto Union in April 1958, taking complete control in the following year. In 1958 it saw the return of the Auto Union brand, represented by the Auto Union 1000, a small saloon. Under Daimler-Benz ownership the company invested heavily in the Ingolstadt plant. The DKW and Mercedes brands were able to establish a greater presence in the North American market by an agreement with the Studebaker-Packard Corporation in 1956 which through 1964 was the only distributor in the United States. Because of SPC's large network of dealers, the Auto Union and Mercedes-Benz brands were able to expand much faster in the US markets.
However, as prosperity began to return to West Germany, Daimler became increasingly worried that Auto Union's only market for its two-stroke products, without massive investment, would be impoverished East Germany. Two-stroke engines became less popular towards the middle of the 1960s as customers were more attracted to the more refined four-stroke engines. They began selling shares, which with the agreed help of the West German Government, were acquired by Volkswagenwerk AG
In 1964, Volkswagen acquired the factory in Ingolstadt and the trademark rights of Auto Union. A programme that Daimler had initiated at Auto Union created a range of cars that would subsequently provide the basis for Volkswagen's line of front-wheel-drive models, such as the Audi 80 and Volkswagen Passatt..

Shot at Tatton Park, Manchester, Classic Car Show 18:08:2012 REF 88-50.

Tags:   Auto.Union Badges German

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AUDI SET

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On 14 November 1899, August Horch established the company A. Horch & Co, but due to a dispute between him and the supervisory board, he was forced out. In 1909, he established a second company also calling it Horsch. is former partners sued him for trademark infringement, and the German Supreme Court upheld there claims. During a meeting with freinds it was suggest that his name, Horsch meant, hark or hear, in Latin Audi translated as to listen, and this could be an ideal new name for the company.

August Horch left the Audi company in 1920 for a high position at the ministry of transport, but he was still involved with Audi as a member of the board of trustees. In 1921 Audi became the first German manufacturer to build a left hand drive car, an idea that was adopted throught the country in the 1920's.

In August 1928, DKW, acquired the majority of shares in Audi. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. It was during this period that the company offered the Audi Front that became the first European car to combine a six-cylinder engine with front-wheel drive. The Auto Union racing cars of the late 1930's became the first cars to display the four inter locking rings as a badge, each ring representing one of the companies forming Auto Union.

Following WWII the entire assests of Auto Union were seized by the Soviet Union and the company effectively liquidated in 1948 when it was deleted from the commercial register.

A new West German headquartered Auto Union was launched in Ingolstadt, Bavaria with loans from the Bavarian state government and Marshall Plan aid. The reformed company was launched 3 September 1949 and continued DKW's tradition of producing front-wheel drive vehicles with two-stroke engines.

In 1958, Daimler-Benz took an 87% holding in the Auto Union company, and this was increased to a 100% holding in 1959. However, small two-stroke cars were not the focus of Daimler-Benz's interests, and while the early 1960s saw major investment in new Mercedes models and in a state of the art factory for Auto Union's, the company's ageing model range neither benefitted from the economic boom or featured in Mercedes long term plans. Ironically, by the time they sold the business it also included a large new factory and near production-ready modern four-stroke engine

In 1964, Volkswagen acquired a 50% holding in the business, which included the new factory in Ingolstadt and the trademark rights of the Auto Union. Eighteen months later, Volkswagen bought complete control of Ingolstadt, and by 1966 were using the spare capacity of the Ingolstadt plant to assemble an additional 60,000 Volkswagen Beetles per year. In September 1966 a DKW F102 was fitted with a four stroke engine and facelifted. Volkswagen dumped the DKW brand because of its association with two stroke technology selling the model simply as Audi. Later developments led to the Audi 60, 75. 80 and Super 90 selling until 1972. The replacement 100 model was due to be badge engineered as a Volkswagen but became a great sucess as an Audi, followed by the first generation Audi 80 in 1972,

Thanks for 14.8 million views

Shot taken 05:08:2012 at The Shugborough Classic Car Meeting. Ref: 93a-31

Tags:   Audi Auto.Union German 1930's Badge Automotive.Badge

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Audi (Auto Union) (Ugly Duckling) Prototype (1933)
Production 1
Registration Number LU 3956
AUDI SET

www.flickr.com/photos/45676495@N05/sets/72157623635550501...

Auddi's first car was built in 1910, they merged with three other companies (DKW, Horch and Wanderer) in 1932 and became Auto Union. The four rings on the badge represent the four founder companies, this car was built by Auto Union that later went on to become Audi, so technically it’s not an Audi, But was used as an Audi in the Ugly Duckling advartisement announcing the new Audi A5.
di's first car was built in 1910, they merged with three other companies (DKW, Horch and Wanderer) in 1932 and became Auto Union. The four rings on the badge represent the four founder companies, this car was built by Auto Union that later went on to become Audi, so technically it’s not an Audi, Designed as prototype by engineer Paul Jaray as an aerodynamic exercise, the car was way ahead of its time, but its unconventional styling, deemed it unsuitable (to ugly) for production and that it simply would not sell. Emphasised by its high stature and narrow wheels, sharply sloping lines and shark fin spoiler reminiscent of the much larger Tatra.designed under Hans Ledwinka, It’s a shame that no originals have survived,but this reconstruction shows a vehicle that was ahead of its time.

The Swan or Ugly Duckling
www.youtube.com/watch?v=HcOpfqEamrY
advertisement was aired in 2012 for the lauch of the streamlinned Audi A5. The advert has the sound track of the 1952 Danny Kaye hit, The Ugly Duckling, and features the Paul Jaray car in black and white as the misunderstood vehicle driving through a small Bavarian village, were local residents mock and scowl at it. The sad Audi finally retires to a nearby forest, where (film switches to colour) it is transformed into a white, streamlined 2012 Audi A5 version of itself, whose exterior hints at the lines of the original concept car but is a lot less visually jarring.

Thanks for 14.8 million views

Shot taken 05:08:2012 at The Shugborough Classic Car Meeting. Ref: 93a-35

Tags:   Audi Auto.Union Germany 1930's Jaray Proptotype Ugly.Duckling Advertisement A5 Shugborough LU3956 worldcars

© All Rights Reserved

Audi (Auto Union) (Ugly Duckling) Prototype (1933)
Production 1
Registration Number LU 3956
AUDI SET

www.flickr.com/photos/45676495@N05/sets/72157623635550501...

Auddi's first car was built in 1910, they merged with three other companies (DKW, Horch and Wanderer) in 1932 and became Auto Union. The four rings on the badge represent the four founder companies, this car was built by Auto Union that later went on to become Audi, so technically it’s not an Audi, But was used as an Audi in the Ugly Duckling advartisement announcing the new Audi A5.
di's first car was built in 1910, they merged with three other companies (DKW, Horch and Wanderer) in 1932 and became Auto Union. The four rings on the badge represent the four founder companies, this car was built by Auto Union that later went on to become Audi, so technically it’s not an Audi, Designed as prototype by engineer Paul Jaray as an aerodynamic exercise, the car was way ahead of its time, but its unconventional styling, deemed it unsuitable (to ugly) for production and that it simply would not sell. Emphasised by its high stature and narrow wheels, sharply sloping lines and shark fin spoiler reminiscent of the much larger Tatra.designed under Hans Ledwinka, It’s a shame that no originals have survived,but this reconstruction shows a vehicle that was ahead of its time.

The Swan or Ugly Duckling
www.youtube.com/watch?v=HcOpfqEamrY
advertisement was aired in 2012 for the lauch of the streamlinned Audi A5. The advert has the sound track of the 1952 Danny Kaye hit, The Ugly Duckling, and features the Paul Jaray car in black and white as the misunderstood vehicle driving through a small Bavarian village, were local residents mock and scowl at it. The sad Audi finally retires to a nearby forest, where (film switches to colour) it is transformed into a white, streamlined 2012 Audi A5 version of itself, whose exterior hints at the lines of the original concept car but is a lot less visually jarring.

Thanks for 14.8 million views

Shot taken 05:08:2012 at The Shugborough Classic Car Meeting. Ref: 93a-34

Tags:   Audi Auto.Union Germany 1930's Jaray Proptotype Ugly.Duckling Advertisement A5 Shugborough LU3956

© All Rights Reserved